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The feminine perspective — Stella Insurance

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At the age of 27, UK insurance business owner Sam White was having horrific panic attacks. She was more than thirty kilos overweight, smoked two packs of cigarettes a day and had never seen the inside of a gym. Today,...

calendar icon11 May 2026

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The feminine perspective — Stella Insurance

At the age of 27, UK insurance business owner Sam White was having horrific panic attacks.

She was more than thirty kilos overweight, smoked two packs of cigarettes a day and had never seen the inside of a gym.

Today, 20 years later, White is the picture of health. She trains every day instead of smoking and drinking, and she has launched the world’s first insurance company specialising in motor and pet insurance policies by women for women.

The company is also designing the world’s first ever domestic abuse insurance product.

Launched in 2020 in Australia during the pandemic, Stella Insurance currently writes over $18 million in premium in motor business alone. While pet insurance is relatively new to the Australian market, White says the numbers for motor in the UK are “already massively over target” following its launch last November.

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