0.25 CIP Points
The makings of a great customer experience — Eliza White
Eliza White, Managing Director Honan Asia, grew up on a farm just outside of Bendigo, Victoria. ‘To this day, whenever I get home, a pair of gloves are thrown at me shortly after walking in the front door with an...
11 May 2026
3 mins read

Eliza White, Managing Director Honan Asia, grew up on a farm just outside of Bendigo, Victoria.
‘To this day, whenever I get home, a pair of gloves are thrown at me shortly after walking in the front door with an instruction on what needs to be fixed,’ she says.
‘Dad taught me determination and the ability to problem solve. Mum was loud and unashamedly herself. She taught me to stay true to who I am and to always have fun’, says White.
Country values
White says growing up in a country town is one of the reasons she has been able to work well in Asia.
‘There are many similar values between Asian culture and country people,’ she says. ‘For example, the collectivist society, particularly in terms of the importance of community.’
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