Cassie Bell and Steph Skevington forged the idea for their company, Butter Insurance, over drinks at a party. Bell had lost an expensive earring, while Skevington had damaged her laptop. Neither was satisfied with the insurance options available.

“We just looked at each other and agreed that there really should be something better out there,” says Bell. “We thought an insurance offering should be more like AppleCare, which is really easy — you can add it to everything, it’s flexible and affordable and made for people our age.”

For the two young women — both former lawyers — that moment planted the seed of what was to come in 2021 with the establishment of their Sydney-based insurtech start-up, Butter Insurance. 

“We kept mentioning it and talking about it, back and forth, and it really grew from there,” says Bell.

Smooth and simple

With no experience in insurance, they came at it purely from a customer’s perspective and followed up with learning and upskilling as quickly as possible.

Premium

You need to login to access this

Login

What are CIP Points? About ANZIIF Membership