For Veronica Grigg, Crawford Asia president, the primary purpose of insurance claims is to restore and enhance lives, businesses and communities. 

“Whether they’re carriers or large corporates, there’s more than enough opportunity for Crawford to differentiate and provide exceptional service as a representative of the partners we work with,” says Grigg.

Most recently, supporting customers through surge catastrophe events in Malaysia and the Philippines, plus those in Australia, was a prime example of how the organisation works to ensure a partner’s brand proposition is well represented in the markets across the Asia Pacific. 

A wider perspective

Often, this means the utilisation of technology, especially since COVID-19 when loss adjusters were forced to become remote quickly. 

“New technology was an important part of the innovation required at the time, but another aspect of it was looking at claims from a wider perspective,” says Grigg. “It’s about asking what we are learning from events and how can we improve risk management to support our customers.”

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