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Meet the customer of the future

Customer ExperienceEmerging RiskInsights & Analysis

If you were around in 1987, you might remember seeing the first modern mobile phone in the movie Wall Street. The brick-like, 1kg Motorola DynaTAC 8000X in Michael Douglas’s hand looks nothing like our 2023 smartphones, but it marked the start...

calendar icon24 Aug 2023

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Meet the customer of the future

If you were around in 1987, you might remember seeing the first modern mobile phone in the movie Wall Street.

The brick-like, 1kg Motorola DynaTAC 8000X in Michael Douglas’s hand looks nothing like our 2023 smartphones, but it marked the start of a huge, unstoppable shift.

If you’re a younger millennial, a zoomer or part of generation alpha, you’ve never known a world without mobile phones — or the internet for that matter.

As technology, climate change, immigration, culture, education and other factors shape society, insurers have to anti

cipate who their future customers will be and how to meet their needs and expectations.

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