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AI Is it all its cracked up to be

ClaimsGeneral InsuranceInsurance BrokingLife InsuranceReinsuranceRisk

As a leader in Finity’s insurtech practice area, Marcello Negro has always been interested in applying new and emerging technologies to help solve clients’ problems. HOOKED ON ANALYTICS In his early professional career, Negro had the opportunity to work in...

calendar icon11 May 2026

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AI Is it all its cracked up to be

As a leader in Finity’s insurtech practice area, Marcello Negro has always been interested in applying new and emerging technologies to help solve clients’ problems.

HOOKED ON ANALYTICS

In his early professional career, Negro had the opportunity to work in the application of analytics and cutting-edge machine learning techniques.

This evolved into the use of Finity propriety data and innovative analytics techniques he developed as part of the company’s analytics and pricing team to help start-up clients solve specific business problems. 

‘I was hooked, and started actively searching out insurtechs we could help, which led to some of the projects I’m most proud of in my career so far,’ he shares. 

A LASTING IMPACT

The few client projects that come to mind include helping start-ups set Day 1 go-to-market prices for new and innovative insurance offerings. 

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