Behaviour analysis improves workers comp outcomes

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For most of us, understanding why we do what we do is the last thing we’re thinking about in lives dominated by the what, when and how. But Luke Freeman, a specialist using 'behavioural insights' at QBE, is making a...

11 May 2026

3 mins read

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Behaviour analysis improves workers comp outcomes

For most of us, understanding why we do what we do is the last thing we’re thinking about in lives dominated by the what, when and how.

But Luke Freeman, a specialist using ‘behavioural insights’ at QBE, is making a real and practical difference to people’s welfare and recovery following workers’ compensation and CTP claims.

ART AND SCIENCE

Freeman says ‘behavioural insights’ is a combination of both art and science.

‘Behavioural insights draws on research from behavioural economics, psychology and sociology, to understand and influence how people behave in everyday life,’ he explains.

According to Freeman, the extensive research and social science experimentation in behavioural insights and behavioural economics helps QBE communicate more effectively with its customers.