When Jonathan Hubbard, President of Crawford & Company Australia, takes the stage at this year’s ANZIIF Liability Conference, he will speak about what he sees as the insurance industry’s most urgent challenge – and its greatest opportunity: how to identify, nurture and retain the next generation of talent.

For Hubbard, who has spent more than three decades in loss adjusting and claims leadership, the issue goes to the heart of sustainable performance.

“Leaders must show through action, not just words, that people are their top priority,” he says. “Authentic role modelling is essential to fostering a culture where talent thrives.”

It’s a philosophy that reflects both his own journey and the distinctive culture he’s shaping at Crawford & Company, which is grounded in people, purpose and professionalism.

In a world where automation and regulation are transforming the nature of claims, Hubbard is focused on one thing above all: building high-performing, human-centred teams.

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