Consumer demand for ethical and responsible superannuation and investment options has increased dramatically over the past decade, as consumers disappointed with government inaction, put their money where their values are.

Consumers vote with their feet

The Responsible Investment Association Australasia (RIAA) conducts regular studies of consumer demand for responsible investments in both Australia and New Zealand.

The RIAA’s latest study in Australia for 2022 found that the percentage of Australians with responsible investments increased from 13 per cent in 2020 to 17 per cent in 2022.

A separate study of New Zealand found that the number of people willing to move their funds if investments did not align with their values rose four percentage points, to 59 per cent over the 12 months to early 2023.

In New Zealand, default KiwiSaver superannuation funds are now required to have a responsible investment policy and exclude fossil fuels, making the scheme one of the only pension fund systems in the world to do so.

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