We have all been in a meeting or brainstorming session where the communication breaks down. On one side, the ‘cheerleaders’ are enthusiastically endorsing ideas, and on the other the ‘naysayers’ seem to be shutting down every suggestion.

Such a scenario is a reminder that creating a proper environment for generating and discussing ideas is essential to unlock innovation and business growth. 

Dr David Burkus, author of Best Team Ever: The Surprising Science of High-Performing Teams, is regarded as one of the world’s top business thought leaders. He says team development cannot be ignored if ideas are to flourish, advising that three fundamental elements are required to foster a strong team culture and a robust team dynamic: psychological safety, pro-social purpose and common understanding.

“Common understanding is particularly crucial when dealing with diverse personalities within a team,” says Burkus. “It refers to team members sharing a common perspective on various aspects, such as their roles, responsibilities, assigned tasks, work preferences, differences [including personalities], behaviours, backgrounds and experiences. Think of it as a blend of role clarity and personal empathy.”

He suggests that, over time, as team members come to understand not only each other’s differences but also how those differences influence their behaviour, the team naturally adjusts its approach.

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