Nine ways to personalise personal insurance

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Despite substantial improvements to insurers’ ability to measure risk, underwrite and understand different buying behaviors, personalised insurance products have remained largely unchanged over the last 50 years. Meanwhile, customers are rapidly altering the ways they utilise personal assets and are...

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Duck Creek — sponsored content

11 May 2026

2 mins read

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Nine ways to personalise personal insurance

Despite substantial improvements to insurers’ ability to measure risk, underwrite and understand different buying behaviors, personalised insurance products have remained largely unchanged over the last 50 years.

Meanwhile, customers are rapidly altering the ways they utilise personal assets and are increasingly aware of their own risk.

Business as usual

For most industries that produce goods or services, personalisation is a daily reality, with evolving strategies based on customer demand.

Gone are the days when the ‘Model-T Ford assembly line’, process is utilised, for example. This produced a car in any colour so long as it was black.

Today, Mercedes and Lexus enable customers to choose different options, colour schemes and technology to suite any variety of need or aesthetic. In addition, complimentary services such as maintenance programs and financing options can be tailored online.